The full-service branding support

Rotterdam, The Netherlands

Content, Marketing & Web:
The full-service branding support

Client

FIT Fysiotherapie

Service area

Media content production,Web & App,Digital marketing

01 The beginning

Growth requires a total approach

Starting businesses are in need of many diverse marketing, communication and development activities. This can be an overwhelming feeling and a possible risk to an inefficient start! In order to help FIT Fysiotherapie efficiently, we started a multidisciplinary cooperation. Working together within the complete marketing and communication landscape enables us to prioritize and plan each step wisely.

Included services:

Growth management, Web-development, Social media management, Videography, Photography & Graphic design.

Visit the client

02 Key goals

Qualitative brand recognition

Step-wise marketing expansion

Modern and digital communication

03 What makes the difference?

Why to plan growth in advance?

Everybody (hopefully) knows that growth doesn’t come at once, or through a single effort. Therefor, a certain type of strategy becomes necessary. FIT Fysiotherapie has the ambition to grow and thinks a spet ahead of time. Together, we have shaped a complete strategic approach to drive their total branding, communication and marketing potential. As this complete approach consists multiple landscapes and businesses activities, we work simultaneously on both specific and overarching strategy. This helps us to gradually expand branding activities, while keeping the quality of today’s communication assured. Last but not least, the chance of measuring efforts along the way will finally support an iterative pathway towards success and the possibility to adjust the plan before it might go sideways.

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Why combining marketing and communication?

Developing the greatest content or defining the most effective advertising campaign doesn’t individually result in a successful performance. Unfortunately, this is a common mistake made within many starting companies. Together with FIT Fysiotherapie, we balance communicative values with desired marketing results. This gives us the opportunity to not only communicate therapeutic services, but it also gives us the strength to trigger the right target audience towards a certain direction. Because of this, we approach it like an everlasting balance between creativity and effectivity. Making sure everything looks stunning, yet keeping the results go deeper than a single qualitative impression only.

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Website development

The website development included 4 phases such as a determining audit, UX/UI design, coding, and testing towards completing. Working stepwise allows us to gradually work towards a website that contains the right elements, looks and functions suiting to the brand and target audience, and finally performs quick and safely. This website has been written using a combination of React.JS and Bootstrap 5. The maintenance and further development of this web-app has been arranged monthly and benefits through a fast-pace support service.

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Content creation

We are continuously supporting communication channels such as their website, Instagram and Facebook, LinkedIn and various other marketing campaigns with suiting and qualitative visual and written content. This content creation service includes video content, graphic design, content writing and photography. Both smaller sized daily content as larger content productions has been passing by since the beginning of our cooperation. No matter the size of the production, together we create content that looks qualitative and performs communicatively.

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Digital marketing

Digital marketing activities we have been and currently are executing are within both paid and organic marketing possibilities. By the complete management of the social media channels we are able to strategically reach and activate their social target audiences. Throughout the website we work on the organic performance coming out of SEO key-factors. Whatever the channel or marketing opportunity includes, we collect, protect and learn from data. Data will not only give feedback over done activities. To fulfill the cycle we make use of gathered data for new re-marketing purposes.

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Marketing consultation

During the execution of the various services we and FIT Fysiotherapie notice questionable situations, opportunities and results. Together, we make use of regular sparring consultations finding new possibilities and an iterative marketing approach. This is an important parting our cooperation, because the patient oriented market is in constant need of a triggering marketing environment. Following trends, learning from data and inspirational best practices are helping our consultation towards new sports and physiotherapy minded marketing conclusions.

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