Vienna Life invested in their 'Corporate Social Responsibility' by supporting the Warsaw PFS child-care foundation with e.g. arranging equipement and by teaching workshops. In order to not loose the true social value while increasing the CSR reach, these activities and intentions must be shared honestly and entirely non-commercial.
Growth management, Film and video production, Photography, and Graphic design.
Visit the clientThe project’s key goals where clear, yet the resulting decision creating a documentary production and campaign was made during our consulting project start-up meetings. The client’s first question concerned the simple making of a video. Creating a video that captures and communicates the activities would strongly feel as a commercial “look-at-us-being-good” message. In order to represent the honesty of Vienna Life their activities, and the need for supporting the PFS foundation, while showcasing the totality, we recommended to inspire society instead of informing them. In this way, showcasing activities can become bigger than communication only and turn out to become an actual active part of the CSR investment.
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Our production recommendation was the creation of a documentary film, strengthen by a social message and campaign. Nevertheless, inspiring society needs more than showcasing activities only. Therefore, we have lead Vienna Life through a creative concepting phase where we could brainstorm and determine the deeper meaning of their CSR activities, the foundations need, the project’s inspiring goals, and the overal message needed to be spread by the documentary and crossmedia campaign. With this work done, we have created the necessary and solid fundament that covers the key goals and intentions, while serving the start of creative work and production.
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Both of the perspectives by Vienna Life and the PFS child-care foundation needed representation. After weeks of observation, we found three complementary human lives behind both the perspectives being fundamentally connected, while all having diverse life circumstances; Vienna Life employee Jakub, child-care supervisor Ania and foundation child Magda.
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Following Jakub and Magda, who experience life on two contrasting heights in society, gives the documentary the necessary depth of reality. Nevertheless, contrasting perspectives should not end up competing each other. To build a connecting bridge incl. both perspectives, we’ve included Ania. In this way we notice contrast doesn’t need to incl. distance.
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This documentary includes the ordinary lives of our characters. Therefore, we've followed each character for one full day in their lives. Without knowing beforehand what this day will include in detail, we can state the realistic life experience is well represented. Because of this, the deep connections felt between the characters are even more valuable after all.
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Our society incl. different backgrounds, opportunities and life situations. It creates we all live our lives our own way, and following our own paths. Shaping these path for ourselves is yet a thing you can do by yourself only. Having a caring environment can teach you how to e.g. enjoy life, develop yourself and create opportunities. Not everyone of us has this caring environment. Therefor, we are obliged to stand still and notice one another.
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