The full-service branding support

Amsterdam, The Netherlands

Content, Marketing & Web:
The full-service branding support

Client

Bubbels van Frits

Service area

Media content production,Web & App,Digital marketing

01 The start-up

Growth takes more than a single project

The right moment deserves qualitative and affordable champaign. Bubbels van Frits delivers that solution to your doorstep. In order to do so, we support Frits with a full service support, incl. production of media content, digital marketing activities and growth management. Because of this totality, we enable the support of individual activities, yet without the risk loosing grip over key importances.

Included services:

Growth management, Web-development, Digital advertising, Videography, Photography & Graphic design.

Visit the client

02 Key goals

Consult business growth opportunities

Create e-commerce platform & management

Expand the customer group nationally

03 What makes the difference?

Why first work on your brand ID?

Every brand would like to start-up quickly by immediately setting up its communication channels and by reaching out to its audience. Often, the argument includes to brand the company more thorough along the way. This might feel as a fast way to get going, yet it won’t speed up your growth process. Determining your brand’s general and visual identity, business plan and sales strategy will provide the necessary fundament for the longer-term success. Together with Bubbels van Frits we’ve walked through all these steps. Defining those fundamental points gave us the opportunity to practically take and create the right directions, tools and customer approach. In this way, your brand knowledge becomes the customer’s brand recognition.

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What's needed to reach your audience?

Defining your target or product audience would, of course, always be the starting point. Who are they? Why do they need your product? Where do they like to meet your brand? These are examples of questions helping you further and deeper into your path of communication. In this way, Bubbels van Frits did not simply copy and paste the standard and socially known communication channels, strategies and language. In the contrary, because of the audience definition, we've handed ourselves the opportunity of creating the required uniquely made communication and sales path. Having the right type of website, sales channels, communication platform or even type of language which you’re using in content writing is helping the customer audience clicking the right button at the right moment and/or place.

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Website development

We've worked on a website based on satisfying business processes on diverse levels. The included brand experience will highlight and communicat the Frits brand identity. The UXD/UI, known as the digital customer experience, makes sure that this website guides the customer through the successful path from being interested in champaign and up to a satisfied buying activation. Our back-end management makes sure that Bubbels van Frits can access their marketing data easily, export sales and customer data, and manage the product details and stocking.

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Content creation

We are supporting the website, Instagram and Facebook, LinkedIn and various other offline marketing campaigns with suiting and qualitative visual and written content. This content creation service includes video content, graphic design, content writing and photography. We’ve been able to create content supporting new campaigns and communication channels, yet also content created during product events. All types of content are being made within the guidelines of the brand style, with the right communicative tone of voice, and with the best possible qualitative outcome.

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Digital marketing

In order to expand their current regional market more national, we initiated a newly set digital marketing funnel. Within this funnel strategy we included the already working communication channels, yet combining these with advertising and automation campaigns. In this was, as one particular example, the target audience entered via social media advertising the list of ad engagers, who’ve been guided through lead marketing campaigns and followed up with automated e-mail campaigns.

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Automated process

Time consumption will always be an important value within the process of orders and delivery. By building in an automized data transfer within the back -end of the e-commerce website, we enabled a fast and hands-free delivery process. Sold products automatically generate an order label, shipping label and shipment communication linked with PostNL delivery services. This happens while the customer stays up to date by the automized e-mail communication triggered by completed events in the order and delivery process.

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