In order to find the suiting solution to the described challenge, we have done an audit, research and have spoken with stakeholders within both Hyundai and the digital marketing landscape. Thinking strategically, together and for with the brand, and while keeping an outside ‘fresh’ perspective, we were able to identify fundamental knowledge. Information which gave us the opportunity to take strategical steps and building towards the solution of that starting challenge.

Combining insights and information coming out of our growth management phase, we developed the understanding of the solution. The concept has been written through an iterative process including constant alignment with Hyundai and project stakeholders. Revising the technical meaning of the concept made our path towards the first step in realization easier, more efficient and secure. Now that the challenge includes a large amount of distribution partners, the concept has been formed multifunctional. In this way the concept can be used by each partner differently, while keeping al options available.

Structuring incoming data, performance tracking, and insight conclusions is a crucial part within this concept. Simply said, the success of this platform relies on the trustworthiness of the data-driven knowledge we display. Therefor, we have worked our way through technical structures allowing an automated flow of data that can be fetched on a daily basis. Inspired by the analytical possibilities within Google platforms, we have created a data structure that can be reduced in visibility according to your account level. In this way, individual partners won’t access data of direct competitors and Hyundai headquaters is able to overview all activities within their total polish market.

The execution of the concept visually and technically has been based on an UX/UI research and alignment of the Hyundai brand visual guidelines. Bringing the brand’s look and feel together with the newly created concept gave us the opportunity to develop a platform that feels familiar and trustworthy to distribution partners. Analyzing best practice examples within the scope of UX/UI and web development helped us towards securing the platform with a intuitive, practical and user-friendly quality.