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What is experiential marketing?
There is no doubt that experience is considered a key concept in marketing today. Experiential marketing is a strategic concept that refers to a wide range of marketing activities responsible for creating meaningful brand experiences and emotions among consumers.
Therefore, experiential marketing can also be seen as a marketing tactic designed by a company to make the physical environment part of the campaign and brand experience.
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Important
What do today's consumers want?
When consumers choose products, they are looking for happiness, satisfaction, new forms of fulfilment and values that they experience in real life. For consumers, experiential marketing is a creative impulse that allows them to engage and interact with brands, products and services in a sensory way. Have you seen it, tried it, tasted it or felt it? These are questions that experiential marketing regularly raises.
Opportunities
What can you experience?
We focus on creating consumer engagement activities that are measurable and yield results:
1. increase brand awareness and recognition
2. Humanising the brand and winning over new consumers
3. Strengthening the loyalty of existing consumers
4. Increase in sales volume
The marketing strategies we implement for our clients are related to brand storytelling. These include product launches, meetings with customers or partners, corporate events, sponsorships, pop-up stores, VR campaigns, virtual events, training sessions and roadshows.
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