Online presence has become one of the most valuable points in today's COVID-19 era. Some of us represent companies, while dancing or singing artists present themselves individually. Yet we all need that shared online environment to continue to reach, persuade and connect with audiences. With concerts being cancelled, society working from home and sports clubs closed, now is the time to not only show our presence through the Internet, but also to benefit from the online presence of your audience.
Online video content is one of the most powerful ways to market your show, event or products. Video has the ability to hold a viewer's attention longer than the average text or image. However, this ability can only work if you create your video specifically for your viewer.
Video content as a marketing tool
Users are increasingly looking at video content on different platforms. Whether it's on a blog, an Instagram ad or simply via YouTube, they expect to find more video content. With video having a big influence on consumer decisions, it's no surprise that the right video at the right time is better than the perfect video too late.
There are several types of video content you can think of that could suit your audience. An informative video is one of the most common types of video. In these videos you inform your audience about your services, products or performances. However, we also see other forms:
- Google / Youtube ads
- Branding commercials
- Customer review videos
- Product review videos
- Interview Videos
- Product instruction videos
- Presentation videos
- Recordings of live streams
We filmed a financial update for the company Vienna Life that was used and distributed through the online investor platform they own. See below how a written article for the internet can be transformed attractively and effectively:
Your artistic performance online
The online presence of an artist is indispensable. The time when an artist could rely on the popularity of one of their theatre productions, live performances or television programmes has evolved into a time when the online presence checks whether the artists are still as good as in their last performance.
This online recognition asks a lot of you as an artist. However, it creates the opportunity to gain popularity and recognition, which can lead to a faster and more efficient flow of incoming artistic work. In the current quarantine period, the online environment is one of the only environments where your audience can be reached; which opens up new opportunities.
Creating online video content can be as complicated or as simple as you wish. The easily made video below shows how singer Adele combined her artistic and video marketing value back in 2011. Through her shared personal experiences, she not only presents herself and her performance in a natural way, but also in a human and transparent way to her online fan base.
Do you want the best quality, regardless of the production volume, the purpose of the content or the available budget? Then contact us and ask about the possibilities.
Author: Sebastiaan Ziemba
Video content is the most growing and effective daily content type. Together we determine the right type of video, for a suiting audience and via the best platform.