Social media is nothing new. We have all built up our personal profiles over the years, and our company pages are well spread across the social platforms. However, there is still a lot that can turn your marketing results around. The right strategy, timing and content are examples that can determine the potential success of your brand page. It is a form of media management, where you build bridges between the target group and your company using social media marketing.
Why should a company advertise on social media?
The use of social media is one of the most popular online activities. According to estimates by statista.com the number of social media users worldwide reached 4.2 billion in January 2021.
It is only to the advantage of your business to be present. Social media advertising allows you to connect with the people who need your service or product through multiple platforms. If you want to reach middle-aged adults, you can use Facebook. If you want to reach millennials, there's Tiktok. If your product relies mainly on visual aesthetics, try using Instagram or Pinterest. Depending on your product or purpose, there is probably a social media platform that you can take full advantage of.
What can we achieve together?
Advertising on social media provides insights into your company's customers. With these insights, we can optimise the target group. After conducting thorough research into the sales funnel and buyer behaviour of your industry, we develop a tailored strategy that fits your current goals. We strive to use the most appropriate social platform for your business and create highly customised targeting options and visuals. This allows us to directly address your target group. Additionally, we can target consumers as broadly or as narrowly as you like, to create the right message for the right person.
Are you looking for the best experience and expertise, and are you interested in our digital marketing and social media services? Then send us a short message and ask for more information!
Author: Anastasiia Kostiuk
After many years working for Google, I focus my experience on providing brands with the necessary knowledge how to strategically plan, manage and monitor digital advertising activities.